Thursday, July 11, 2013

My favourite entrepreneur =)

Salam 1 Islam...


Alhamdulillah, again this is a post for our entrepreneurship’s assignment. We have to write an essay about our favourite entrepreneur. Honestly, I don’t know much about the entrereneurs in Malaysia, until our awesome entrepreneurship lecturer gave brief biography about some entrepreneurs in Malaysia and she told us that we have to open our eyes, knowing these successful people and of course, learn from them! And I’m so interested to get to know in deep about this successful woman, Mrs. Rozita Ibrahim, the pioneer of Sendayu Tinggi.

She had gone through the hard and thin of entrepreneur world. She is the one that hates excuses in her life, and she believes that everyone of us has the right to have a dream and be successful in our life. She began as early as 20 years old as a rubber tapper to grow up her childrens. She started her business with the start-up budget of only RM400 using her own money. 

She started up her business by creating a slimming product of Sendayu Tinggi brand after doing research and experimented herself as a subject. When she lost her weight and became slim after using her own slimming product, her colleagues were shocked and wonder how it happened. Until the, she realizes that every women wants to lok gorgeous and beautiful. So she developed her product and go to ‘kedai jamu’ one by one to promote her product. She failed so many times, but she never gave up and continue to find ways to market her products. Now, after going through all the obstacles and challenges in the business world, she had gain the success and her products were well known all over the country and even the whole Asean.

She is a humble, optimistic and kind person. She always look forward and looking for opprtunities to develop her business. She has a very clear vision and mission in the business. Now, sendayu tinggi had franchised their products to the other countries like China, Taiwan, Korea and Japan. She has a dream to make Sendayu Tinggi as a brand to be proud of by all Malaysian as it is becoming more and more popular among the customers in other countries. I am so proud of a women like her when she said that everyday she motivates her staff to work hard and believe with their capabilities until she can make the income increased from RM500 to RM5000 per month! This is how she realizes her dream to open more and more sub-companies under Sendayu Tinggi. She is a type of person that always inspires others to succeed in their life.

When been asked about her charity for the akhirah sake, she said that she loves huffaz. So she spends most of her money to help the tahfiz centres which in need of contributions. She also mentioned that it was so important to teach our childrens al-Quran and as-Sunnah as it was our ‘strength’ over other religions. She loves to read Islamic books and always take the beautiful quotes from the books that she read as a motivation and inspiration to continue living. 

Source : Majalah Niaga


  1. apa misi and visi syarikat sendayu tinggi???

  2. thank you for your post, i can take this for my asignment meheheheheh :) :D


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